The same happens to be true of me furnishing or rearranging a room. I have to actually move all of the furniture into a new, potential position before I can grasp that no, that bookshelf doesn't fit in that space or a sofa in the middle of the room is a terrible idea in my apartment. With heavy furniture, I've learned to pull out the measuring tape, but often times I still like to just drag things around a room and see for myself.
Also, there's the factor of living with something for a while. Feeling it out. Testing the functionality. And then tweaking, twisting, tightening until things are...just so.
With my website, I'm lucky to have a close friend who will honestly answer my questions and offer constructive feedback and suggestions on what I've done. He, of course, does not need or have anything to do with a site design space like Weebly. He writes code. (You can see his cool stuff here.) But, still he walks through each page with me and gives his opinion on layout, content, and lets me know when a page is filled with a ridiculous wall of text that no one will ever read.
I'm a writer. I like text. I like reading.
Yes, an image can be worth its weight in marketing, not to mention poetry. But finessing the image to text integration and ratio that communicates exactly the things I want people to know about what I do is, for me, like rearranging my living room eighteen times in one day. If only I could shave an inch off the end of the couch, that would look so great there...I actually did take a chainsaw to a sofa once, but that was another apartment, a ruined sofa, and a funny staircase that made it much easier to take things out in pieces rather than whole.
Yesterday, I made changes to every single page on my website. I added content. I cut content. I changed the entire format of some pages. I moved things into columns and then out of columns. I made photos bigger and then made them smaller and then made every single one of them the same width and then decided which ones could be different. Turns out, consistency is actually rather lovely for the eye. Not cookie cutter, not identical, just a small thread of consistency throughout the presentation of each service I offer. I like the changes.
One of the most challenging, yet rewarding in that gritty growth sort of way, aspects of the last 6 months of having my own business is watching some things succeed and some things fail, and deciding what needs more time, what needs to be changed or abolished entirely and what just needs that little bit of tweaking, a softer touch here, a little more pressure on that point.
It's learning a wee bit about web design, a tiny slice of marketing, and a whole lot of willingness to adapt and learn.
With that, some new writing workshops, a mission statement for my massage practice, and a few new poems in their early draft stages, I am excited for a new year of possibilities.